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Men’s Grooming Picks Up Speed

More entries in advanced product formulation.

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By: TOM BRANNA

Editor

New research from Mintel Beauty Innovation shows manufacturers turning up the heat on advanced male grooming. Mintel Beauty Innovation has seen a dramatic increase in the number of new personal care products launched for men. So far in 2008, Mintel has tracked over 500 new men’s personal care products in the U.S., a substantial increase from the 375 launched in 2007. Globally, Mintel has recorded more than 3,600 new men’s personal care product launches to date in 2008. But beyo...

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